With a focus on the needs of small business and nonprofit organizations\, the goal of this workshop is to help foster a "\;can-do"\; attitude when it comes to fitting a social and digital media marketing strategy within the already limited time and resources available to small businesses. Boost confidence and learn a new perspective on how to think about strategy in this arena to get ahead in your industry. Devise a simple digital strategy that is properly aligned with your business goals. Learn the basics of content marketing and show off your business knowledge and expertise to customers. Other topics will include how to monitor and track your brand'\;s presence online\, customer engagement through social media\, finding your niche\, search engine optimization (SEO)\, how to write and share relevant content\, and an overview of tools to help you save time and automate tasks. If you are struggling or looking for answers\, this workshop is for you.
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\nThe program is sponsored by the Tompkins Trust Company and the Tompkins County Chamber of Commerce\, and takes place at the Tompkins County Chamber of Commerce\, 904 E. Shore Drive\, Ithaca\, NY. 607-273-7080. The fee is $25 for Chamber Members\; $40 for non-members. Register by phone or at http://www.tompkinschamber.org.
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\nAbout the presenter: \;Philip Ryan Johnson (@PRjohnson) is a Digital/Social Media PR Research &\; Strategy Consultant\, and Professor of Strategic Communication at Ithaca College