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\n Simple secrets you should know to keep your business in the hearts and minds of your constituency.
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\n Join us in a lively\, interactive seminar on Thursday\, December 12th from 8:30 AM to noon.
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\n Register for this program now to better understand how to effectively use free data sources to understand and grow your constituency. \;Hear John Sammis and Don Ellis\, software and database experts\, share their combined 50 years of expertise helping small businesses discover the value in free data sources we all can access!
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\n This session will help business owners and managers:
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\n Information is hidden in Customer and operations data: What is it? Why is it important to expose it? How can we leverage this information?

\n Public data is all around us: Census data\, Voter data\, Google Analytics\, Social network data\, and so forth\; What is this data? Why is it important to access it? How can we leverage this information?

\n Final Secret: Access the right data\, store it usefully\, and ask the right questions of the data and you will have all of the business intelligence you need to make effective business decisions

\n The program is sponsored by the Tompkins Trust Company and the Tompkins County Chamber of Commerce\, and takes place at Tompkins County Chamber of Commerce\, 904 E. Shore Drive\, Ithaca\, NY. 607-273-7080. The fee is $25 for Chamber Members\; $40 for non-members.
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\n Register by phone or at http://www.tompkinschamber.org
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\n About the presenter:
\n Prior to joining GORGES John ran Data Description\, a statistics software and consulting company. He provides data analytic consulting services to clients in many industries\, including higher education\, healthcare\, medical devices\, defense\, and automotive. John started his career with IBM serving in various engineering and sales positions. John received a Bachelor of Science in Chemical Engineering from Clarkson University\, and a Masters of Business Administration from Cornell University.
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\n Don Ellis'\;s communication and analysis skills serve clients well whether mutually envisioning system improvements or working together to create whole new organizational strategies. His innovative work includes video-based project simulations\, developing e-Commerce as early as 1995\, and campus-wide Content Management Systems in 1998. His expertise is in business system design and data interfaces. Don&rsquo\;s spans many fields\, notably avionics\, architecture\, construction management\, wine industry e-commerce\, and municipal planning.
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