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DTSTART:20200513T160000Z
DTEND:20200513T170000Z
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SUMMARY:L.E.A.R.N: COVID-19 Business Readiness Webinar Series - Constructing Strong Messages on Social and Email Platforms
DESCRIPTION:Coronavirus (COVID-19) has arrived in Tompkins County and many businesses are asking critical questions. Questions like: How can we keep our workplaces safe and clean? How can we accommodate changes in employee needs\, like having to work remotely? And how might this impact my business and our economy? What can I do to keep my business running?\n\n\n\nWith strong commitments to community partnership and public impact\, the Tompkins Chamber and Cornell University are collaborating to help you answer questions\, and carry on with your business throughout this epidemic. Join community and business leaders for a webinar series\, hosted by Cornell faculty from the Law School and the SC Johnson College of Business\, offering best practices and answering questions on health\, safety and business considerations\, and the economy as a whole. \n\nThe next webinar in our COVID-19 Business Readiness series will focus on "Constructing Strong Messages on Social and Email Platforms"\, hosted by Amy Newman\, Senior Lecturer and Director\, Grand Challenges @Dyson\, at the Cornell SC Johnson College of Business\; Paula Tarallo\, President & CEO\, East Shore Marketing\; and Chirag Saluja\, Digital Analytics Manager\, East Shore Marketing.\n\n \n\nAmy\, Paula\, and Chirag will analyze recent messages from Tompkins County organizations to share best practices for writing and designing communications. You'll hear strategies for the following:\n\n \n\n Balancing information-sharing and empathy\n\n Using an appropriate tone and organizational strategy\n\n Choosing the best medium for your messages\n\n Tracking engagement via social and email channels\n\n \n\nThe format of the webinar will be a 30-minute presentation of information followed by a 30-minute Q&A.\n\n\n\nPlease feel free to visit the Chamber's COVID-19 Business Resources page where you will find up to date information and tools to help you\, your business/organization\, and your employees. Additional information can also be found on the new Cornell CALS COVID-19 site where they are maintaining a FAQs page that is monitored and updated constantly.
X-ALT-DESC;FMTTYPE=text/html:Coronavirus (COVID-19) has arrived in Tompkins County and many businesses are asking critical questions. Questions like: How can we keep our workplaces safe and clean? How can we accommodate changes in employee needs\, like having to work remotely? And how might this impact my business and our economy? What can I do to keep my business running?
\n
\nWith strong commitments to community partnership and public impact\, the Tompkins Chamber and Cornell University are collaborating to help you answer questions\, and carry on with your business throughout this epidemic. Join community and business leaders for a webinar series\, hosted by Cornell faculty from the Law School and the SC Johnson College of Business\, offering best practices and answering questions on health\, safety and business considerations\, and the economy as a whole. \;
\n\nThe next webinar in our COVID-19 Business Readiness series will focus on
&ldquo\;Constructing Strong Messages on Social and Email Platforms"\;\, \;hosted by
Amy Newman\, Senior Lecturer and Director\, Grand Challenges @Dyson\, at the Cornell SC Johnson College of Business\;
Paula Tarallo\, President &\; CEO\, East Shore Marketing\; and
Chirag Saluja\, Digital Analytics Manager\, East Shore Marketing.
\;
\n\nAmy\, Paula\, and Chirag will analyze recent messages from Tompkins County organizations to share best practices for writing and designing communications. You&rsquo\;ll hear strategies for the following:
\n\n \;
\n\n&bull\; Balancing information-sharing and empathy
\n\n&bull\; Using an appropriate tone and organizational strategy
\n\n&bull\; Choosing the best medium for your messages
\n\n&bull\; Tracking engagement via social and email channels
\n\n \;
\n\nThe format of the webinar will be a 30-minute presentation of information followed by a 30-minute Q&\;A.
\n
\n
Please feel free to visit the \;Chamber'\;s COVID-19 Business Resources \;page where you will find up to date information and tools to help you\, your business/organization\, and your employees. Additional information can also be found on the new \;Cornell CALS COVID-19 \;site where they are maintaining a FAQs page that is monitored and updated constantly.